Apr 17
A rolling thread. I'll start with what I've seen work; add yours.
**1.** Post the weird stuff. Instagram rewards unusual. A 1940s surgical display case gets more engagement than a pretty teacup, even though the teacup might be worth more. Feature the character.
**2.** Consistent posting beats perfect posting. Three times a week forever beats one perfect post a month.
**3.** Google Business Profile is free and still the #1 driver of foot traffic. Photos, hours, responding to reviews — all of it matters more than you'd think.
**4.** Stories on estate sales. Even if customers can't buy from a past sale, the content builds the idea that your shop is the place to find unusual things.
**5.** Partner with a nearby coffee shop or bookstore. A little "visit this shop" sign in their window, one in yours for them. Costs nothing.
What's working for you?
— Chase